With the Football World Cup
2014 just three days away, millions of fans worldwide are gearing up to
support their favorite teams and players in the stadiums or from
wherever they will be watching the matches. But the game’s fans have
already received an awesome treat in the form of a five-minute World
Cup-themed film released by Nike under the tagline, "Risk Everything."The ad, titled “The Last Game,” features animated versions of international stars Cristiano Ronaldo, Wayne Rooney, Neymar Júnior, Zlatan Ibrahimovic, Andrés Iniesta, David Luiz, Franck Ribéry, Tim Howard and Ronaldo Fenomeno.
The film, Nike says, “tells the tale of a world where football has become bereft of risk and beauty, and only the world’s greatest players can save the game from extinction.”
The ad pits football heroes against the "perfect" clones - football players that are machine and so unbeatable. But they miss one thing: heart or, as Nike puts it, the willingness to take risks.
After being replaced by their clones, the players are all forced to take up regular jobs - Zlatan Ibrahimovic is seen running a newsstand, Neymar and David Luiz work in a hair salon, Wayne Rooney as a fisherman and Cristiano Ronaldo as a human mannequin in a shop window. The Brazilian Ronaldo cannot stand this though, and convinces best players to unite for one last game against the clones. The result is pretty great.
The message Nike wants to give is quite clear: winning players are willing to take risks. Risk makes the game worth watching.
The spot’s animation style is reminiscent of The Incredibles. The Ad really is like a mini Pixar film. The storyline, too, is grand yet silly and self-deprecating in classic Nike style.
The soundtrack in "The Last Game" is by-"Miss Alissa" by Eagles of Death Metal.
"The Last Game" follows Nike's "Winner Stays" which raked in over 72.9 million views on YouTube since it was posted on April 25, and the first "Risk Everything" spot, which has attracted 12.9 million views since it was released on April 1.
The 2014 World Cup action begins Thursday, June 12.
Nike Ad